Menegolli (Shenzhen) Wine Co., Ltd.
Invested by Italy’s Menegolli Winery, Menegolli (Shenzhen) Wine Co., Ltd. was established in December 2024. Headquartered in Shenzhen, the company operates across China. It focuses on the import and trade of wines from its own Italian estate, Menegolli Cantine, domestic brand promotion, and B2B distributor channel cooperation, with the goal of bringing high-quality Italian wines to the Chinese market. Currently, its main business involves estate-bottled wines from its own vineyard. Representative products include Amarone—regarded as the “King of Italian Wines”—and other series such as dry red wines, white wines, and sparkling wines.
Company Background
The Menegolli family owns multiple vineyards in the Valpolicella Valley of Italy’s Veneto region, with a winemaking history of more than 500 years. By combining unique production techniques with generations of family winemaking wisdom, they create high-quality wines.
Representative Products
Amarone della Valpolicella Series: Classic flavors ideal for high-end dining occasions, reflecting the traditional charm of Italian winemaking.
Valpolicella Ripasso Superiore Series: Based on the family’s secret winemaking process, quality-certified and representing the standard of premium wines.
Bugatti Custom Edition: A limited-edition collection developed in collaboration with Bugatti, exuding luxury.
Product Features
Organically grown grapes are hand-harvested and carefully selected. Traditional natural winemaking methods, small-batch production, and slow fermentation ensure consistent quality. The wines blend design elements from the Menegolli and Bugatti brands with Italian aristocratic style, enhancing their premium image to meet the expectations of high-end consumers.
Brand Positioning
Positioned as a luxury high-end wine brand, the company pursues exceptional quality and complex flavors. Featuring “Super Italian Wines,” it satisfies the ultimate quality demands of affluent consumers. Using the Menegolli family’s proprietary winemaking techniques guarantees the uniqueness of each vintage. Every batch embodies the spirit of craftsmanship passed down through generations. The company provides distribution services for authentic, self-produced premium Italian wines, helping to introduce quality Italian wines into the Chinese market. It serves as a bridge for Sino-Italian wine exchange and promotes the development of Italian high-end wines in China.
Target Customer Groups:：
High-income consumers in Tier 1 cities: With sufficient budgets, they emphasize quality and brand, seeking a premium lifestyle.
High-end restaurants and hotels in Tier 2 and Tier 3 cities: Looking for quality European wine suppliers to meet the needs of upscale banquets.
Distribution Model
The company adopts a direct distribution model, ensuring stable and timely supply through direct imports of estate-bottled wines from Italy, supported by a complete warehousing and logistics system. Building on this direct model and multiple e-commerce platforms, it effectively increases product promotion and brand awareness. Its distribution network covers major cities nationwide, backed by a reasonable pricing system that actively supports partner distributors and protects their interests, thereby raising overall market share.
In addition, the company offers comprehensive after-sales support, precise market data analysis, and demand forecasting to help clients make accurate purchases. Customized services are available to provide personalized pricing and promotional strategies according to different clients’ needs.
If you are interested in IFA member Menegolli (Shenzhen) Wine Co., Ltd., please contact the IFA Secretariat for further discussion and business cooperation opportunities!