Beyond Boundaries, Exquisite Flavours: IFA Shenzhen Office Anniversary & 2026 Spring Reception Concludes Successfully
Spring sets the prelude, and all things thrive together.
On March 13, 2026, the "Beyond Boundaries · Exquisite Flavours" Anniversary of the Shenzhen Office of Guangdong Importers Association & 2026 Spring Reception came to a splendid conclusion in Shenzhen.
The event brought together more than 200 industry elites, including representatives from 7 consulates and government agencies, as well as leaders of 15 friendly chambers of commerce and industry associations, to witness this grand spring gathering for professionals in the imported food sector.
During the gala dinner, Mr. Qi Yilong, President of Guangdong Importers Association, and Ms. Xu Xiya, Executive President of its Shenzhen Office, took the stage together. They were joined by Mr. Gonzalo Rubilar, Commercial Consul of the Consulate General of Chile in Guangzhou, as well as representatives from three vice-president units of IFA Shenzhen.
All guests raised their glasses in a collective toast. Standing side by side, Chinese and international delegates witnessed a moment illuminated by dazzling lights, reflecting a future of openness, collaboration and win-win cooperation for the imported food industry.
Outdoor Product Showcase
Global Flavors Up Close
The neatly arranged booths of 18 member enterprises formed a mini “World Food Expo.”
From Australian Wagyu beef and Italian wines to Southeast Asian sauces and condiments, the wide array of imported food and beverages attracted numerous guests to stop and visit.
When Australian Wagyu Meets Chilean Wines
While the excitement of the outdoor showcase was still going strong, an insightful food-and-wine pairing masterclass kicked off indoors.
The themed sponsor, Shenzhen Baomeirui Agricultural Technology Co., Ltd., presented its star products:Selected U.S. boneless short ribs, premium Russian chicken mid-joint wings, and Australian Wagyu beef patties.Featuring exquisite marbling resembling frost, these products deliver rich, indulgent aromas and exceptional tenderness with every bite.The perfect pairing was Ancora Red Wine from Viña Offen Chile — a full-bodied South American wine with refined tannins and intense fruit notes, creating a wonderful sensory harmony with the rich, marbled Wagyu.
We were honored to have Mr. Jay Leung, a senior meat consultant, share insights on beef marbling grades and processing techniques.Distinguished wine educator Mr. Oliver Zou introduced the craftsmanship of Viña Offen and its dedication to organic wines.Through comparative tasting, guests experienced firsthand that the same cut of beef can reveal distinctly different flavor layers when paired with different wines.
This exquisite masterclass offers not just a delightful culinary experience, but also an in-depth exploration of premium food and wine pairing.
Leader’s Address • Review and Outlook
As night fell with splendid lights illuminating the venue, the "Beyond Boundaries Gala Dinner" officially commenced.
Ms. Xu Xiya, Executive President of the Shenzhen Office of Guangdong Importers Association, took the stage to deliver a speech.
She first extended her sincere gratitude to all distinguished guests, member enterprises, and sponsors, and reviewed the office’s achievements over the past year.
★平台搭建：链接全球优质食品资源，助力会员企业拓展大湾区市场；
★行业交流：举办了58场会员交流日、对接会、品鉴活动等，深化对会员的赋能；
★商务活动：组织了32场大小型商务活动，促进行业生态共赢。
Looking ahead to 2026, President Xu stated that the Shenzhen Office will continue to deepen its presence in the Greater Bay Area and extend its influence nationwide.
In the imported food sector, it will join hands with all member enterprises to build a strong industrial chain together and forge ahead beyond boundaries.