Limited Partnership Slots Available for the 2026 Cross-Cultural Gastronomy Festival – Recruitment Now Open
2From March 13–15, 2026, the “That’s Food & Drink Festival · Cross-Cultural Gastronomy Festival” will be held at the Southwest Plaza Entrance of IGC Tianhui Square in Guangzhou.With the core concept of “Breaking Cultural Boundaries, Uniting Food, Culture, and People”, the event will create a distinctive cross-cultural experience through diverse formats including an awards ceremony, creative market, and social interactions.
As a participating partner of this event, IFA will provide its member companies and partners with a range of exclusive benefits and resource support, helping brands achieve efficient exposure, reach high-net-worth consumers, and precisely connect with decision-makers from premium international F&B channels and industry authorities.
That's Food & Drink Festival
Cross-Cultural Gastronomy Festival
Event Dates
March 13–15, 2026
Venue
Southwest Plaza Entrance, IGC Tianhui Square, Guangzhou
Event Content & Schedule
The festival offers two core segments to provide brands with comprehensive exposure opportunities：
01
Cross-Cultural Gastronomy Festival Market (March 13–15)
Located in the heart of Guangzhou’s commercial district at IGC Tianhui Square, the market will gather over 35+ international F&B and lifestyle brands. Through tasting experiences of cuisines and beverages from around the world, it will engage high-net-worth audiences including international communities, quality lifestyle enthusiasts, stylish families, and young trendsetters, fostering deep connections between brands and consumers in an immersive setting.。
02
Awards Ceremony (March 13)
The FOOD & DRINK AWARD 2025 CEREMONY, an authoritative industry awards segment, will take place on the evening of March 13 in the form of a cocktail party. Over 300 F&B industry decision-makers, consulate representatives, and media professionals will attend, offering brands a high-profile exposure platform and direct access to premium international F&B channel decision-makers and industry authorities, strengthening brand image and influence through in-depth interaction.
Detailed Event Schedule：
Friday, March 13
16:00–22:00 Cross-Cultural Gastronomy Festival Market Open
19:00–22:00 Awards Ceremony
Saturday, March 14
11:00–22:00 Cross-Cultural Gastronomy Festival Market
Sunday, March 15
11:00–22:00 Cross-Cultural Gastronomy Festival Market
Highlights & Value
➤Core Resources: Deep Linkage with F&B Channel Decision-Makers
Exclusive Business Networking Session：Before the March 13 awards ceremony, a special free-flow networking period will be arranged. Over 300 F&B industry decision-makers (including owners and procurement heads of renowned restaurants, hotels, and chain brands) will be present, offering valuable face-to-face collaboration opportunities.
Past Participants Are All Quality Channels：Brands and individuals attending the ceremony and activities are carefully vetted high-quality industry resources (see chart below), ensuring every connection is a potential high-value partner.
➤Precise Exposure: Direct Dialogue with High-Value Consumers
For three consecutive days, the market will precisely target core audiences, with daily footfall exceeding 10,000 visitors. Curated thematic content systematically covers international communities, quality lifestyle seekers, stylish families, young trendsetters, and F&B decision-makers, providing brands both a direct showcase and sales window to consumers, and rare opportunities to engage deeply with professional buyers such as F&B channel managers — achieving dual impact of branding and sales.
➤Amplified Publicity: Integrated Communication to Boost Brand Presence
The event will receive full promotional support via IFA’s association channels, as well as That’s own media matrix (WeChat Official Account, website, Xiaohongshu, Video Channel, etc.), reaching over 300,000 targeted users daily, ensuring strong event buzz and brand visibility.
Collaboration Options
IFA will offer member companies and partners a series of exclusive benefits and resource support. Limited slots available — inquiries welcome：
01
In-Depth Sponsorship
Title Sponsor (1 slot only, ¥500,000/slot)：Exclusive brand exposure across the venue, custom 27㎡ booth, role as award presenter, and full-channel publicity resources.
Awards Segment Title Sponsor (¥20,000/slot)：Deep integration with the awards ceremony to enhance brand authority and visibility.
02
On-Site Booth Partnership
On-Site Booth (Limited to 5 slots, ¥5,000/slot)：3-day standard booth at the market, exposing products to tens of thousands of high-net-worth consumers and showcasing corporate offerings comprehensively.
If you are interested in this event and would like detailed benefit lists and partnership proposals, please contact the IFA Secretariat.
Scan the QR code to add IFA Customer Service for inquiries.
About That’s
That’s is a media platform specializing in cross-cultural content, with extensive event organization experience and rich media resources. Its owned media matrix includes WeChat Official Account, website, Xiaohongshu, Video Channel, etc., forming a communication network reaching over 300,000 targeted users daily.