EcceChina Project Boosts European Olive Oil to Capture Chinese Market – Guangzhou Tasting Event Concludes with Great Success!
On February 20, 2025, the “EcceChina” project — A Mediterranean Cultural Symbol Satisfying the Oriental Palate — European Olive Oil— was officially launched via video conference in the Polaris Hall at Four Seasons Hotel Guangzhou. Mr. Nicola Di Noia, Manager of Unaprol (Italian Olive Growers’ Association), was invited to attend the online press conference and share details of this important initiative with Chinese media.
Next, Mr. Alessandro Bielli gave a detailed introduction to the “EcceChina” project:
On February 20, 2025, the “EcceChina” project — A Mediterranean Cultural Symbol Satisfying the Oriental Palate — European Olive Oil— was officially launched via video conference in the Polaris Hall at Four Seasons Hotel Guangzhou. Mr. Nicola Di Noia, Manager of Unaprol (Italian Olive Growers’ Association), was invited to attend the online press conference and share details of this important initiative with Chinese media.
·EcceChina Project· ·A Mediterranean Cultural Symbol Satisfying the Oriental Palate — European Olive Oil·
The “EcceChina” project is a three-year information and promotion program for European Extra Virgin Olive Oil, to be implemented in China and co-funded by Unaprol and the European Union. As the largest olive industry association in Italy and Europe, Unaprol represents more than 100,000 agricultural enterprises in Italy’s olive sector. The project will take consumers and professionals (gourmets, chefs, food bloggers, restaurateurs, journalists, nutritionists, etc.) on a sensory journey to explore extra virgin olive oil.
Tasting Session Venue Tasting Session Venue
In recent years, domestic attention to healthy eating has been steadily increasing. Compared with traditional cooking oils, people are turning their eyes to extra virgin olive oil and its health benefits. To help more Chinese people understand and appreciate the high quality of EU agricultural products, the project aims to raise awareness of European PDO and PGI olive oil quality certifications, enhance the market competitiveness and consumption of EU-produced olive oil, improve its image and knowledge level in China, and increase its market share.
The organizers of ECCECHINA also noted that the promotion plan will encompass various formats, including social media interaction, study tours to Europe, professional seminars, and promotional activities in Chinese restaurants and retail outlets. These initiatives will actively showcase the cultural appeal of European extra virgin olive oil to Chinese consumers, while offering Chinese distributors more choices of EU products.
·Encounter Mediterranean Specialty Olive Oils· ·Experience Unique Flavors!·
Following the introduction, a professional olive oil taster explained to guests the correct methods for identifying high-quality extra virgin olive oil, and shared practical knowledge on distinguishing between good and poor olive oil, grading olive oil, and how to properly taste olive oil. In addition, to help attendees better understand how to use olive oil, suitable dishes were provided on-site for paired tasting with the olive oils.
With the organizers’ engaging presentations, the entire event was lively and colorful, filled with aromas, flavors, and laughter. The tasting session concluded smoothly and achieved complete success.
Looking ahead, we are full of anticipation for the many more surprises and infinite possibilities that European extra virgin olive oil will bring!