IFA Visits Yuhu Cold Chain for Collaborative Opportunities and Future Partnership

Recently, Mr. Qi Yilong, President of our association, led a team to visit and exchange views at Yuhu Cold Chain (Guangzhou) Trading Center. The delegation was warmly received by senior executives of Yuhu Cold Chain (China) Co., Ltd., including Mr. Huang Jian, Senior Vice President of Yuhu Cold Chain (China) and Chairman of Yuhu Cold Chain Guangzhou Company, Mr. Zhang Chunhua, Vice Chairman of Yuhu Cold Chain Guangzhou Company, and Mr. Lu Heng, Deputy Director of Business Development at Yuhu Cold Chain (China). The two sides held productive talks on a number of potential areas of cooperation.

During the exchange, both parties jointly envisioned broad prospects for cooperation in the cold chain food sector and reached a high degree of consensus and preliminary cooperation intentions in the following key areas:

The two sides will focus on in-depth collaboration in the imported food segment. Leveraging our extensive global member network and industry information channels, in conjunction with Yuhu Cold Chain’s worldwide direct sourcing capabilities and efficient domestic distribution network, we will jointly bring more high-quality and distinctive international food products to the Chinese market to meet diverse consumer demands.

To invigorate the industrial ecosystem, both parties plan to strengthen cooperation in jointly organizing industry events, including thematic forums and professional seminars. In particular, discussions will be held on deep integration with leading industry exhibitions such as Food2China Expo 2026 (Guangzhou) & Guangzhou International Food & Ingredients Expo. Through group participation, dedicated exhibition zones, and specialized business matching sessions, we will jointly provide strong support for member enterprises to expand market channels and access global business opportunities.

Targeting both domestic and international markets, the two sides will explore an innovative model of jointly building regional specialty pavilions and international food pavilions. On one hand, Yuhu Cold Chain’s physical hub platform will help our regional member enterprises establish new brand display and sales channels for their featured quality products. On the other hand, it will provide a one-stop landing service for overseas products entering the Chinese market. This initiative aims to integrate the resources of both parties and empower member enterprises to expand their market reach.

In response to the growing "going global" demand of Chinese food enterprises, the two sides will actively explore new pathways for resource integration and empowerment. Combining our association’s advantages in international liaison with Yuhu Cold Chain’s overseas warehousing and logistics infrastructure, we plan to develop a one-stop service system. This will provide integrated solutions covering market access, logistics distribution, and overseas marketing for member enterprises seeking to expand into global markets, effectively supporting their international development.

This visit and exchange not only deepened our association’s understanding of Yuhu Cold Chain’s full-chain service capabilities, but also laid a solid foundation for establishing a long-term and close strategic cooperative relationship between the two parties in the future.