Head to the marketplace and bring global flavors into Bay Area living.

This winter, the IFA Guangdong Imported Food Association, together with its member enterprises, completed a vivid practice transitioning from traditional exhibitions to immersive markets. Guided by the principle of "Go out, take action", we promoted high-quality imported food products to break away from conventional channels, penetrate into the bustling business districts of Foshan and Shenzhen, connect face-to-face with consumers, and bring brands to life in the authentic hustle and bustle of the markets.

Cork&Fork Makes a Debut at "Star Market" in Ziwei Port,Kicking Off a Warm Winter Taste Journey

At the end of 2025, the Association joined hands with "Wine to China" to embark on a new journey, creating the "Cork&Fork" market IP. For the first time, we gathered more than 20 member enterprises and made a stunning appearance at the warm winter "Star Market" in Wangfujing Ziwei Port, Foshan.

We are committed to turning the market into a global flavor experience station filled with a festive atmosphere:

Wine Tasting Station: From Old World wines to New World whiskies, from classic mellow flavors to creative craft brews, we offer consumers a one-stop selection for a tipsy experience.

Global Food Court: Imported beef from the US and Australia cooked on-site, sweet and chewy strictly frozen white shrimp from Ecuador, as well as other specialty ingredients from around the world, are directly transformed into irresistible aromas and tastes.

In-depth Interaction Venue: This is not just a sales event, but a platform for telling brand stories. Through face-to-face communication, enterprises directly gained market feedback and established connections with many channel partners seeking unique supply sources.

The First Nuremberg Steak Festival in Shenzhen:Precise Linkage of Quality Lifestyle

Shortly after, from December 9th to 10th, 2025, we selected 6 member enterprises to deeply participate in the "First Nuremberg Steak Festival in Shenzhen", a grand event for quality lifestyle.

The event focused on the exquisite dining scenario of "Steak +":

Flavor Matching Philosophy: Mellow Chilean wines, fresh Italian handcrafted craft beers, complemented by the main stars - beef from various countries and Ecuadorian white shrimp, interpreting the perfect food and wine pairing.

Scenario-based Experience: In a relaxed atmosphere, cooking demonstrations, instant tastings, and fun interactions allowed the products to be deeply embedded in the hearts of the target customer group in the form of "lifestyle proposals".

Breaking Boundaries Through Linkage, Creating Sustainable Value Together

These two events mark a crucial step from "product display" to "scenario experience". We clearly observed:

Brands gained high-quality exposure: directly reaching core consumers who pursue a quality lifestyle.

Enterprises achieved resource connection: the market became a mobile business negotiation room, facilitating multiple cooperation intentions among member enterprises, as well as between enterprises and channel distributors.

The Association fostered a sense of community: in the process of joint booth setup and collaborative promotion, the sense of identity and cohesion among members was effectively enhanced.

In the future, the IFA Association will continue to play the roles of "linkage enabler" and "platform builder", following the path of "Go out, take action" to plan more diverse market activities. We will help member enterprises not only enter the markets, but also go into communities, online platforms, and broader cross-border collaborations, to jointly open a new chapter in the imported food industry.