100 Days to Go! Secure Your F2C Sial China Guangzhou Pass & Capture the GBA’s Top F&B Opportunities.
September 10–12, 2026 — Sial China (Guangzhou), co-located with Food2China Expo and Wine to China Fair, will be held at Area B of the China Import and Export Fair Complex (Canton Fair Complex) in Guangzhou. With an exhibition space of nearly 60,000 square meters, the event is expected to convene over 2,000 exhibitors from 30+ countries and regions worldwide, attracting more than 60,000 industry professionals to this grand gathering.
Running concurrently are the Guangzhou International Bakery & Western Pastry Exhibition, the Guangzhou International Low-GI Food Exhibition, and the Guangdong International Tourism Industry Expo.
As a benchmark F&B event with over a decade of deep cultivation in South China, this edition adheres to the core proposition of "Taste the Trend, Source the Future." It is dedicated to bridging global and domestic markets, providing enterprises with a one-stop platform for showcasing innovations, facilitating targeted business matchmaking, and fostering strategic cooperation.
Register Now for F2C Sial China Guangzhou 2026
Book your visit today and secure FREE entry!
Opening Hours
•Thursday, September 10, 2026: 09:00 – 17:00
•Friday, September 11, 2026: 09:00 – 17:00
•Saturday, September 12, 2026: 09:00 – 14:00
Venue Address
Area B, China Import and Export Fair Complex (Canton Fair Complex)
382 Yuejiang Middle Road, Haizhu District
Guangzhou, China
- This is a trade-only event for the food and beverage industry. Please note that the show is strictly reserved for industry professionals aged 18 and above. Minors and non-professionals will be denied entry.
- A real-name registration system is enforced for this exhibition. All visitors must present the original copy of their valid identification document (e.g., National ID card, Passport, Mainland Travel Permit for Hong Kong/Macau/Taiwan Residents) used during pre-registration. Entry is granted via automated turnstiles or manual verification channels upon presentation of the original documents.
➤Featured Product Categories: Covering the Entire F&B Supply Chain：
ackaged & Snack Foods、Imported Food、Wines & Spirits、Premium Beverages、Coffee & Tea、Meat, Seafood & Frozen Foods、Food Service Ingredients、Ready-to-Eat / Convenience Foods、Bakery & Pastry、Dairy Products & Health Foods、Fresh Produce & Green Agricultural Products、Regional Specialties、Food Processing & Packaging Machinery
01
A 60,000 ㎡ Global Flavor Map
Connecting the Global F&B Supply Chain Hub
"Taste the Trend, Source the Future" — This year’s edition perfectly embodies our strategic positioning as the critical hub connecting China’s vast hinterland with global markets. The fair not only brings together the artisanal excellence of China's local produce but also aligns with the world's cutting-edge culinary trends, collectively shaping the future of the F&B industry within the vibrant marketplace of the Greater Bay Area.
As a benchmark event in the food industry with over a decade of history, scale, and influence in South China, F2C Sial China Guangzhou 2026 is projected to welcome representative national pavilions from over 30 countries and regions, including Australia, Italy, Spain, Türkiye, Canada, Malaysia, and Singapore.
Concurrently, specialty brands and local produce from key Chinese regions—including South China, Central China, Southwest, and Northeast—will take center stage. Together, they will create a unique exhibition ecosystem defined by the synergy of "Global Flavors + Local Treasures."
02
Concurrent Shows, Amplified Impact
Strategically Capturing High-Growth Trends
By strategically integrating multiple vertical-specific shows with innovative featured zones, this edition creates a powerful convergence of diverse F&B segments and cutting-edge themes. This structure allows participants to tap into a massive shared audience and a robust business network, unlocking synergistic opportunities and exponential growth potential for exhibiting companies.
➤Wine to China Fair
Focusing on the premium beverage market, the fair gathers boutique wineries from renowned Old and New World regions. Through curated tasting sessions and precision matchmaking, it empowers brands to penetrate the importer, fine dining, and retail channels.
Concurrent with this, the brand-new "Water Bar Planet" creative drinks zone will debut, showcasing trendsetting beverages—such as new-style tea drinks, zero-proof cocktails, and flavored alcoholic beverages—alongside equipment and ingredients. This zone directly targets the youth-centric and health-conscious consumption trends.
From classic libations to trendy refreshments, the exhibition covers the full spectrum of categories and scenarios.
➤Guangzhou International Bakery & Pastry Exhibition
100% Vertically Focused on the Entire Bakery & Pastry Ecosystem.We provide a one-stop showcase spanning cutting-edge ingredients, smart manufacturing equipment, innovative finished products, and packaging design. More than just a procurement center, we serve as a comprehensive platform and hub of innovation—integrating large-scale sourcing with world-class competitions and high-level industry summits.
03
Ignite Your Market Trajectory
Global Launchpad × High-Efficiency Order Hub
How do you identify truly promising new products in record time? How do you avoid the costly setbacks of poor selection?
With an anticipated showcase of over 20,000 new and classic products, the fair delivers a comprehensive, end-to-end commercial experience—seamlessly bridging the gap from discovery to purchase. Whether you are a chain restaurant group updating your menu or a retailer scouting the next breakout category, this is where you achieve a closed-loop decision-making process: from market insight and product comparison to negotiation and contract signing. We empower you to slash sourcing costs and minimize trial-and-error risks.
04
20+ Hardcore Industry Events
Your One-Stop Powerhouse for Insights & Networking
Coinciding with the exhibition, over 20 high-end forums, authoritative competitions, and precision business-matching events will be staged. These initiatives are designed to forge a forward-looking industry knowledge system and a robust value network.
The Core Event Portfolio includes:
Professional Competitions
Asian Pastry Cup (Certified by Worldchefs / World Association of Chefs' Societies)
Asia Young Pastry Challenge & Asian Individual Artistic Pastry Challenge
China National Bakery Skills Competition
"The Butchery Award" International Beef Fabrication Challenge
Industry Forums
Greater Bay Area International Fine Dining & Wine Pairing Festival
— International F&B Host Forum
Low-GI Food Industry Innovation Forum
Healthy Low-Sugar Diet Public Awareness Seminar
Business Matchmaking
Imported Food Sourcing Session
Beef Tasting & Procurement Fair
Meat2China International Beef Festival
Country-Specific Business Matchmaking & Regional Specialty Food Exchange
Trend Release & Product Launches
Protein Innovation Product Launch
F2C Sial China Guangzhou 2026: Best of Show Awards
"Soaring Ambition" Beef Industry Awards & Gala Ceremony
Asian Pastry Industry Excellence Awards
......
*Program is subject to change without notice.
05
Buyer Pre-registration Benefits
Lock in a Year’s Worth of Business Opportunities
Pre-registration for F2C Sial China Guangzhou 2026 is now officially open. Secure your spot today to unlock the following exclusive benefits:
•Complimentary Entry: Gain free access to the show and bypass on-site registration queues.
•Priority Access: Receive privileged access to internal high-quality resources and targeted product matchmaking sessions.
•Referral Rewards: Invite friends to pre-register. Reach the designated number of referrals to win prizes including JD Gift Cards, meal vouchers, and exclusive merchandise.
•Monthly Lucky Draw: Every month, pre-registered visitors will be entered into a draw for prizes worth up to ¥588.
Scan the QR code below to register
and claim your complimentary show pass.
> Priority Booth Selection Now Open
High-demand Locations Are Filling Up Quickly<
Initiate your participation today to secure priority access to premium booth locations. Gain a first-mover advantage by targeting high-traffic zones such as the main entrance, central aisles, and areas surrounding key event stages. Maximize your on-site traffic and business potential!
Join us at the China Import and Export Fair Complex (Area B), Guangzhou, from September 10–12, 2026. We look forward to seeing you there!
