The Italy National Pavilion Debuts at SIGEP China 2025 – The Shenzhen International Exhibition of Handcrafted Gelato, Pastry, Bakery and Coffee
On April 24, 2025, the Italy National Pavilion made its debut at SIGEP CHINA 2025 — the Shenzhen International Exhibition of Handcrafted Gelato, Pastry, Bakery and Coffee — held in Hall 1 of the Shenzhen Convention and Exhibition Center (Futian).
As a benchmark for innovation across the industry, SIGEP China offers a 360-degree perspective on desserts and coffee tailored to the strong consumption potential and vibrant commercial opportunities in South China and the Greater Bay Area. Centered around five key segments — artisanal Italian gelato, bakery, patisserie, coffee, and pizza — the exhibition showcases new products, technologies, trends, and formats that collectively explore the "sweet world" of the industry.
Italy leads the way in the gelato sector in terms of turnover, with the overall market — including gelaterias, ingredients, machinery, equipment, and display cases — generating over €4 billion in revenue in 2024. Additionally, the coffee sector ranks among Italy's top agricultural exports, valued at over €2.6 billion. In terms of China's agricultural imports, Italy ranked sixth with import value exceeding €480 million. Aside from wine and dairy products, Italy also holds significant market share in pastry, chocolate, and coffee, all of which saw increased import values in 2024.
With the support of the Italian Ministry of Foreign Affairs and International Cooperation (MAECI), the Italian Trade Agency (ITA) organized a national pavilion consisting of 10 Italian companies specializing in gelato, bakery, coffee, pizza, and pastry equipment and supplies. Participating companies include:：Mediterranea Quality Food, Molino Rossetto Spa, Grandi Forni Italiani Srl, Dgm Caffe' Srl, HD Srl, Pnp di Peluso Srl, Truffleat, Oleifici Masturzo srl., Fepa Srl, Industria Cono Artic Srl. Covering an area of 180 square meters, the Italy National Pavilion featured a dedicated tasting and demonstration zone. Renowned Italian pastry master Denis Dianin was invited to prepare classic desserts and offer gelato tastings for visitors.
The Italian Trade Agency (ITA) is an official government organization established to promote the international development and global visibility of Italian businesses. With a proactive organizational approach and an extensive network of overseas offices, ITA provides information, consulting, promotion, and training services to small and medium-sized Italian enterprises, committed to promoting high-quality Italian products worldwide. ITA has had a presence in China for more than 50 years, operating four offices in Beijing, Shanghai, Guangdong, and Hong Kong. Each year, it organizes hundreds of promotional events and plays a vital role in fostering friendly relations between Italy and China.
Participating in SIGEP CHINA 2025 offered Italian companies a valuable opportunity to experience the Chinese market up close, further promoting and exploring business cooperation and paving the way for deeper engagement in the Chinese market.