A Grand China–Australia Trade Feast: Victorian Excellence in Full Bloom! 2025 Victoria Gourmet & Lifestyle Consumer Goods Exhibition – Shenzhen Station Concludes Successfully

On June 18, 2025, the 2025 Victoria State Lifestyle & Gourmet Consumer Goods Exhibition – Shenzhen Station, hosted by Global Victoria (Victoria State Government Trade and Investment Office) and organized by the Guangdong Imported Food Association (IFA), made a brilliant debut at the OCT Theatre in Shenzhen Overseas Chinese Town. This high-end trade event connected premium Victorian exporters with strong buyers from South China, concluding successfully in an enthusiastic atmosphere with remarkable results.

The exhibition brought together nearly 60 Victorian exporter representatives, showcasing high‑quality, pure, and natural products across categories including food & non‑alcoholic beverages, beauty & personal care, health supplements, and wine — presenting the excellence and innovative charm of “Made in Victoria” in all dimensions. Over 500 professional buyers and industry leaders from South China and surrounding regions participated, generating lively business matchmaking exchanges. The event also featured exciting cooking demonstrations, food‑and‑wine pairing experiences, and insightful industry trend sharing, offering attendees a comprehensive taste of Victoria’s distinctive character.

The event commenced with a grand opening ceremony. Ms. Du Weiyao, Deputy Commissioner of the Victorian Government Trade and Investment Office for Greater China, attended in person and delivered an inspiring speech. She passionately introduced Victoria’s unique strengths and innovative vitality as a major global source of premium food, wine, and lifestyle consumer goods, emphasized the importance of deepening economic and trade cooperation with the Chinese market, and expressed high hopes for the exhibition to facilitate precise business connections and joint development between enterprises on both sides.

Ms. Xu Xiya, Executive President of the Shenzhen Office of the Guangdong Imported Food Association, spoke on behalf of the organizer, expressing the association’s great honor in hosting the event — a practical achievement of close collaboration. She affirmed the vast potential and strong reputation of Victorian products in the Chinese market, and conveyed the association’s firm commitment to continuing to work with Global Victoria to build efficient platforms and provide full support for more Victorian premium goods entering South China and the broader Chinese market.

Their speeches set an open, cooperative, and win‑win tone for the event, earning warm applause from the audience.

Three thoughtfully arranged display zones covered food & non‑alcoholic beverages, beauty, health & personal care, and wine, forming a vivid tableau of Victoria’s charm. A dazzling array of premium products drew numerous buyers to stop, sample, and engage in in‑depth exchanges.

Victorian exporters enthusiastically shared their product stories and unique advantages, generating a wealth of cooperation interest.

For more exhibitor information, please click the link below.

A professional forum focusing on the latest trends and opportunities in the consumer goods market featured distinguished speakers:

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Mr. Klaus Feng, Global General Manager of MOR Brands – insights on body care;

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Mr. Ling Chunming, Chairman of Zhongxi Wine – market intelligence on wine;

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Ms. Liu Minghe, Senior Solutions Expert (Beauty & Luxury) at Tencent Smart Retail – analysis of the beauty sector.

Their valuable market perspectives helped Chinese buyers accurately grasp the pulse of consumption in Victoria and globally.

The event welcomed Mr. Li Dacheng, champion of the World Chef King Competition (team category), who demonstrated masterful culinary techniques using premium Victorian ingredients such as Wagyu beef, seafood, and dairy products. His exquisite cooking was not only a feast for the eyes and palate but also vividly showcased the superior quality and boundless potential of Victorian produce.

The event welcomed Mr. Li Dacheng, champion of the World Chef King Competition (team category), who demonstrated masterful culinary techniques using premium Victorian ingredients such as Wagyu beef, seafood, and dairy products. His exquisite cooking was not only a feast for the eyes and palate but also vividly showcased the superior quality and boundless potential of Victorian produce.

An efficient and open business networking session created golden opportunities for buyers and sellers to communicate deeply and establish connections. On‑site discussions were vibrant, with initial cooperation intentions emerging frequently, laying a solid foundation for future substantive trade.

This event built an efficient and targeted matchmaking platform, fostering valuable business dialogues and cooperation intentions, and opening new doors for Victorian products to enter the vast Chinese market. The high quality, purity, and innovation of “Made in Victoria” resonated strongly with attendees, further elevating Victoria’s image as a premier global source of top‑tier food, wine, and lifestyle consumer goods.