Business Matching Session & Reception Hosted by the Government of New South Wales, Australia
Business matchmaking
On December 4, the Business Matching & Friends of New South Wales (NSW) Reception, hosted by the Trade and Investment Office of the Government of New South Wales, Australia, was successfully concluded at the Park Hyatt Guangzhou. This event marked the second specialized economic and trade matchmaking session jointly held in Guangzhou in 2025. Following the fruitful results of the May business matching event earlier this year, the renewed collaboration once again demonstrated the enduring partnership and strong mutual trust between the two sides. Focusing on cooperation within the China–Australia food industry, the event attracted numerous brand representatives and industry professionals eager to explore new opportunities together.
At the opening of the event, Rebecca McPhee, Deputy Secretary of Investment NSW, delivered a welcome speech congratulating the successful launch of the event and highlighting the strategic importance of China–Australia food trade. She pointed out that the gathering brought together 21 outstanding NSW enterprises specializing in wine, health foods, dairy products, seafood, nutritional supplements, and snack foods. Through precise pre-event matching, the agenda prioritized practical engagement between the food sector and consumer health industries. With NSW’s strengths in offering premium, safe, and sustainably produced goods that closely align with China’s evolving consumer demands, Investment NSW pledged continued support for bilateral cooperation.
新南威尔士州投资厅副厅长Rebecca McPhee
Following her remarks, the Guangdong Imported Food Association, serving as the event’s partner organization, also addressed attendees. Secretary-General Tan expressed sincere gratitude to the NSW Government for its trust in the Association and recalled the success of multiple past business matchmaking sessions, which had garnered wide acclaim from participants. She further analyzed current market trends, noting that rising demand in China for high-quality, health-oriented food products aligns perfectly with NSW’s supply advantages. From January to May 2025, Guangdong saw a significant increase in imports of agricultural products from Australia, underscoring the province’s enormous potential as a trade hub. The Association looks forward to deepening collaboration with the NSW Government, leveraging accumulated mutual trust and mature mechanisms to further streamline trade channels and bring more distinctive NSW products to the Chinese market.
广东省进口食品协会秘书长谭雯意
The scale and profile of the event were notably elevated with the presence of The Honourable Margaret Beazley AC KC, Governor of New South Wales, and The Honourable Anoulack Chanthivong, Minister for Industry and Trade. Both delivered speeches affirming the positive role of the matchmaking session in promoting bilateral economic and trade exchanges. They reaffirmed the NSW Government’s firm commitment to supporting local businesses in expanding into the Chinese market and voiced full confidence in future cooperation prospects. The personal attendance of these senior officials further underscored the NSW Government’s high regard for strengthening bilateral trade relations.
新南威尔士州州督The Hon. Margaret Beazley AC KC
新南威尔士州产业和贸易部部长The Hon. Anoulack Chanthivong
On-site, NSW enterprises showcased a rich variety of products, including wines, health foods, dairy items, seafood, nutritional supplements, and snack foods. Representatives conducted live presentations, highlighting unique product features and sharing their company stories. The Association organized qualified importers, distributors, and foodservice buyers from Guangzhou, Shenzhen, Hong Kong, Foshan, Dongguan, Shanghai, Quanzhou, Yunnan, and other regions to engage in efficient one-on-one negotiations with the exhibiting brands.
Negotiation zones buzzed with activity, particularly in the health beverages and snack foods sections. Brands such as BODIE’Z (protein water) and Alka Power (alkaline drinking water) experienced frequent interactions, with multiple rounds of in-depth inquiries. Freeze-dried fruit and vegetable products from DJ&A also drew considerable attention from prospective buyers.
Seafood, one of Australia’s competitive categories, was another highlight of the event. Exhibiting companies received detailed inquiries and follow-up negotiation invitations from buyers impressed by their superior product quality. Globally renowned Australian nutritional supplements were equally popular, with innovative packaging designs and clearly targeted, functional product positioning capturing the interest of many attendees. Consultations at these booths remained constant throughout the event.
To conclude the occasion, the organizers hosted a reception dinner, providing guests with a relaxed and open environment for further exchanges, thereby deepening mutual understanding and reinforcing intentions for future cooperation.
This business matching session fully leveraged the platform role of the Guangdong Imported Food Association, actively facilitating deeper cooperation between China and Australia in the food sector while bringing richer selections of premium international products to Chinese consumers. Beyond being a strategically significant trade and investment promotion event, it served as a gateway connecting NSW enterprises directly with the Chinese market. Moving forward, the Association plans to organize additional online and offline initiatives to facilitate the introduction of more outstanding overseas food products into China.